Windham Fabrics is a wholesale fabric manufacturer that primarily sells to boutique fabric stores nationally and globally. As in-house designer, my responsibilities included marketing initiatives and the development of a new brand outlook. With a history of reproduction and traditional artwork, Windham needed a new look to compete with start-ups and the surge of modern customers. I assisted the brand achieve a more desired look to retailers and end consumers through a new logo, fabric cards, website, shopping cart, shelf product and trade booth design.
Notes/Credit: Created at Baum Textile Mills. Logo assistance from illustrator Liz Caldwell.
deviate is a semi-annual personal diversion where I create and sell collections typically consisting of art prints, t-shirts, accessories and high quality goods.
The brand’s newest installment, the “Shapes Collection," pulls basic shapes from this past Summer and uses the figures’ fun and abstract nature to provide a visual getaway from life’s sporadic and complex realities. Inspiration for the collection stems from 80s album art, abstract collage art and Summer colors in Paris.
Notes/Credit: Collection features three prints, three t-shirts and two drawstring bags.
RRogers Enterprises is a realtor company based in Boston offering renovation expertise for buying and selling property. The new start-up needed a logo and website to elevate the brand and bring awareness to the company's various projects. Using a mirrored "R" monogram, simple one-page responsive design and effective photography, we were able to give the brand the contemporary look it deserved.
Notes/Credit: More applications and work to come.
Antidote was the first brand I had a chance to work with after graduating college. A women's medical apparel brand geared toward young and hip professionals in the industry, Antidote was very well received with nurses and hospitals. The idea was to bridge the gap between fitness and scrubs apparel – providing a product with special fabrications and unique features. While the logo was created before my employment, I adapted the line to the main catalog in four seasonal deliveries, as well as email newsletters, posters, packaging and web concepts.
Notes/Credit: Created at Baum Textile Mills. Creative Direction by Amber Bayraktar.
Ground & Grind is a branding project rooted as a lively tribute to my morning espresso routine. The brand consists of on-the-go items to serve my daily commute including cups, bags, travel items and accessories. Branded items are used as focal applications with a visual system based on bold type, simple patterns and a minimalistic industrial theme.
Notes/Credit: Collection features cups, coffee, boutique bags, traveler and accessories.
I created business cards and custom matchboxes to use as promotional items for potential employers. Four patterns are applied on the back of the cards and outside sleeves of the matchboxes. While the cards are a standard form of networking - I wanted the matches to be a nostalgic component - used freely and decisively. I plan to give the matchboxes to select employers and individuals in hopes of striking interest in creating new work together.
Notes/Credit: Business Cards printed by MOO. Matchboxes built from Neenah Folding Board and custom match striker sheets.
A group of bicyclists for Bikes For Hartford, a charity event focused on raising awareness, proceeds and bike donations for the city of Hartford, Conn., needed a simplistic and speedy logo for various materials and promotional efforts.
Inspired by the line quality in bike maps, I rendered iconic buildings of downtown Hartford and created the logo used on various applications including a website, t-shirts, jerseys and posters. It was a rewarding project to work on as the event raised approximately $4,000 towards purchasing and repairing bicycles to donate to the city and the greater metropolitan area.
Notes/Credit: Traveling over 200 miles in one day, thanks to the riders; Chris Rago, Andy Meigs, Pat Scully and Tim Scully.
The iPhone Wallet Sleeve was created as a way to simplify carrying my essential daily items via the creation of a lightweight, all-in-one vessel. The Wallet Sleeve is hand sewn featuring a main pocket for the phone, an outside pocket for credit cards and a hidden pocket for concealed yet easy access to cash. The materials consist of hand-dyed 100% wool, genuine leather and waxed linen thread. Future items include, bags, luggage tags, belts and other related goods.
Notes/Credit: Designed for iPhone 6 & 6S - 4.5" x 5.875". Custom design available for purchase upon request. Thanks to all the Etsy shops and MFWoolens for materials.
Using photographs from my travels, I started creating city inspired collage artwork as a balance to my often strict sense of design. After capturing different environments with the camera, I freely piece together the images to provide a new look and perspective on the location. The result is a visual representation to be viewed as a journey, with your eyes continually moving around the artwork. I plan to continue my collage art, creating work for many different cities and places.
Notes/Credit: Mixed media collage artwork from personal photos. Prints will be for sale upon request.